Our finalist Alice Koh
Today we share with you our Q&A with the second finalist for Noël Caleb’s fashion design competition, Alice Koh. Unlike Joel, Alice is a Singapore resident who has passion for fashion and decided to join our competition despite not having any training/education in fashion.
For Alice, she sees mirror mirror on the wall as the way the person sees herself in the mirror, so she sees autum and enjoying the breeze of the season…
Read on for more about her and if you like Alice’s designs, don’t forget to vote for her on our facebook page by liking the post of her collection.
1. Tell us about your designs you’ve submitted for the competition. Why do you choose these designs, and how did you get the inspiration? How about the choice of fabric? Also, what made you decide to join the competition?
I like fashion and have started to design as a hobby lately. I have never entered any fashion design competition and thought maybe I could gain some experience and have some fun.
I have been thinking about what I should design for the Autumn/Winter collection as Singapore doesn’t really have Autumn/Winter. Winter coat would be too hot for the weather here. I guess it is a type of feeling which I try to capture such as what I like about autumn/winter: the cooling breeze, watching the leaves swaying in the air, some little rain drops (not heavy rain), catching up with old friends after a long busy summer, the feeling of returning home for Christmas and the great expectations of a New Year (new beginning). Thus, my designs are influenced by the moods, colours and texture of this season:
a) I have chosen brown and blue as my theme colours
b) plain and floral as the textures for the seasons
c) feeling/mood by the designs and cutting
My choice of fabric is comfortable with a mixture of heavy and light. The light portion is to create a breezy and feminine feeling and the heavy portion is to make sure that no hurricane is going to blow away the dress…ha ha ha…I mean it is about the nature of feminine lady; independent, strong yet feminine.
2. If you are the winner, how do you see yourself executing your design with Noël Caleb?
Personally I have some experience in executing projects mostly in finance. I have no experience in executing design for a fashion company though but I guess they are almost the same. Now that I have the designs, It is all about project planning, technical aspect of the designs and packaging such as below:
a) Have a meeting with the lead of every department to understand the resources available –> is timeline important, quantity, budget, work forces needed and available
b) Work closely with the purchasing (might be good if I get be involved in sourcing for materials as the designer usually know best what she is looking for)
c) Work closely with the production (explain the design and discuss how technically this could be achieved)
d) The packaging can be important if the company marketing strategy is to promote the collections to organizations or road show. By packaging I mean marketing materials to explain the collection and its selling point (not the plastic wrap). Thus, probably it is good to work closely with the marketing team to come out with this.
3. Besides design, do you have knowledge on pattern making/ cutting and sewing?
Currently I am learning pattern making and sewing at Tze-Yi dressmaking & designing
4. Where do you graduate from, and how many years have you been in fashion?
I graduated from Nelson Marlborough Institute of Technology in Bachelor Degree in Accounting. I am not trained in fashion.
5. Who are your favourite designers? Why?
I do not know much about international fashion designers as fashion is not my training field. But I like fashion and I follow the trends through magazines, internet, TV and shopping.
6. What is your style/ influences like?
Bring out the beauty of simple/common styles with a little creativity.
7. Why should we choose you as the winner?
I guess everyone has his/her taste and I am not sure how winning designs ought to be. But personally I like fashion and despite being trained in a totally different field, now I am learning to design as a hobby. I have the passion.
Personally I like my designs and have been making my collections into dresses, skirts and blouses. I like them enough to wear them. I also think my designs are able to capture the attention of people in Singapore. That means they feel comfortable to wear them when meeting up with friends, to the office and dinner. These are the main 3 occasions most Singaporeans will attend and likely to dress up for. Thus, something casual, light, normal yet looks beautiful, comfortable and a little different so I feel that my designs are sellable.