Noël Caleb Fashion Show – The Jonah Collection

It’s Wonderful Wednesday, folks!

And we are super thrilled as our first fashion show of the year is just days away 🙂

We will be officially launching our Jonah Collection on Saturday, 23 March. Here are all the details:

Media invite

But before that, we present to you an exclusive preview of the Jonah Collection, just for you guys. Check it out:





















We are confused, what’s more stunning? The clothes or the models? 🙂

Models, we will see all you gorgeous girls on 20 Mar, 6 pm at The Co for another fitting and styling session as well as rehearsal for the fashion show. Please wear make up and high heels, ladies 🙂

The rest of you beautiful people, we will see you at the fashion show on Saturday, 23 Mar, 12 pm at  The Sail@Marina Bay.

Please RSVP to ASAP to confirm your place.

See you all soon 🙂

Noël Caleb Model Search 2013

Hello fellow Noël Caleb fans!

Check out what we were up to last week.

We conducted our first model audition for the year on 19 Feb at the fabulous The Co.

The selected models will walk the runway for our upcoming fashion show on 23 March at the Zouk.

They will also be put on a short list to be our campaign model for our upcoming collection, launching in March.

A few of the models with Eileen (in red skirt) before the audition

A few of the models with Eileen (in red skirt) before the audition

It was a fun filled evening with the audition consisting of three parts – a photo shoot, a video shoot of the runway walk (which was really challenging as the models had to walk down a spiral staircase in heels!) and a 30 second video introduction.

All the models did really well and it was unfortunate that we could choose only 16 from amongst them.

So without much further ado, here are the 16 lucky ladies 🙂

Joey Canares

Joey Canares

Sulastri Kamis

Sulastri Kamis

Sulastri is a vlogger and this was her first model audition. We couldn’t believe it, she was so good 🙂

Do check out her YouTube video of the model audition.

Roxanne Zhang

Roxanne Zhang

Priscilla Tequila

Priscilla Tequila

Minnie Tan

Minnie Tan

Juliana Chong

Juliana Chong

Juliana is a very popular beauty blogger who has recently launched her own website Honeyz Cube. Do check it out. It’s amongst the best beauty sites we have seen.

Jesslyn Felicia

Jesslyn Felicia

Jessica Ee

Jessica Ee

Jacqueline Cheng

Jacqueline Cheng

Irina Semakova

Irina Semakova

Despite having a full-time job in social media, Irina is a prolific blogger. Her posts are always very insightful and full of great analysis. Do check out her two blog posts on our model audition and the results.

Gina Chan

Gina Chan

Elaine Jasmine

Elaine Jasmine

We didn’t know that gorgeous Elaine is a blogger too! Check out her blog post on the model audition. We love it 🙂

Corene Lim

Corene Lim

Clarisse Josiane

Clarisse Josiane

Clarabelle Faith Ng

Clarabelle Faith Ng

Christabel Chua

Christabel Chua

Please go to our Facebook page to ‘like’ our page and vote for your favourite models. The model with the most ‘likes’ and ‘shares’ will win a special cash reward from us, which will also be announced on 23 March.

So get ‘liking’, folks!

All stars!

All stars!

We would like to give special thanks to Jason (standing, right) from Calibre Models for giving great tips to our models during the photo and video shoots.

We are also very grateful to Sharon & Zi Ying from We are SPACES, Marco from RSociety and Michelle from The Co Singapore for helping us organize the audition.

Last but not the least, many thanks to Christopher Oon for the fabulous pictures. For corporate and personal photoshoots, you can contact Christopher at email

All the selected models will be back at The Co on 5 March for a briefing and training session.

How will it go?

Follow us on Facebook, Twitter (@noelcaleb) or Instagram (noelcaleb) to find out all the juicy details 🙂

Have a great Wednesday!

Noël Caleb Fashion Design Competition & Model Search 2013

19 Feb is a big day for Noël Caleb as we are launching not one but two awesome new initiatives.

But first things first.

We wish our friends, customers, fans, apprentices, associates and everyone else in our community a very Happy Lunar New Year! We hope you enjoy the prosperous Year of The Snake which ushers in lots of happiness, love and peace in all that you do. Gong Xi! 🙂

Back to 19 Feb now.

Has it being your life long dream to be a fashion designer and create your own collection?

Well, we are going to make your dreams come true through Noël Caleb Fashion Design Competition 2013.

This is how.

Pic 2

Everything that you need to know is given in the poster above. You can download the application form from the link given below.

Noël Caleb Fashion Design Competition 2013 Application Form (right click to open link in a new tab)

We are also organizing a briefing  session on 19 Feb at 6 pm. You can  find out more details about the competition and clarify any queries you may have.

Our venue for this session is swanky and brand new  The Co, 75 High Street, Singapore 179435.

From City Hall MRT, keep walking in the direction of Funan Mall till you come to High Street. Cross the traffic light, turn right and you’ll see a black building, which is opposite The Treasury. This building is The Co.

The second exciting initiative that we will be launching on 19 Feb is Model Search 2013.

Pic 1

Yes, we are conducting our first model audition for the year on 19 Feb.

This is not just for our first fashion show of 2013 which will happen in March. We are also looking for the next Noël Caleb campaign model for our upcoming collection.

If you have always wanted to make it big as a model, here’s your chance 🙂

RSVP to with your name, brief introduction and contact number.

Please note that an administration charge of $20 is applicable to gain entry to the audition. Here’s the itinerary for the evening:

6.45 pm: Registration (Fill in your names and other details, strike a pose for us at our photo booth)
7 pm: Noël Caleb will welcome everyone and share details of our upcoming campaign requirements
7.10 pm: Guest speaker, our model trainer will share more about modeling
7. 20 pm: Audition begins
8 pm: End of audition

The audition will end sharp at 8 pm so please be punctual, ladies 🙂
The venue for the audition is The Co, 75 High Street, Singapore 179435.
From City Hall MRT, keep walking in the direction of Funan Mall till you come to High Street. Cross the traffic light, turn right and you’ll see a black building, which is opposite The Treasury. This building is The Co.
So now you can see why we are so excited about 19 Feb. Aren’t you?
See you all (budding fashion designers and models) next week at The Co. 🙂

Noël Caleb Apprentice Class Commences

We commenced the first Noël Caleb class on this Wednesday 7 Nov 2012. It ended on a really high note with all the apprentices looking forward to the next lesson. If you’ve missed it, here’re some “behind-the-scene” snapshots for you.

We started off the lesson by having the apprentices share with each other on their sense of style as well as the insecurities that they have when styling themselves, so as to be able to get a better idea of each and everyone’s dressing.

We went on to talk about the various body types and the styling tips for different body types that will  complement perfectly the many individuals.

After getting to know more about styling, the apprentices gave it a go in  styling each other in the various Noël Caleb collections. It was filled with laughter and giggles in the room as they attempted to style one another, no doubt that they had fun putting their knowledge into use.

Witness the actions below and see how the apprentices transformed themselves through putting on Noël Caleb pieces.

Pei Ying





The Apprentices all look like they were having fun, don’t they?

Want to be part of the action? Are you interested to join our group of Noël Caleb Apprentices to be exposed to the fashion industry through this enriching experience? Join us, it’s never too late! You can slot in anytime, or learn at your own comfortable pacing.

If you’re interested, do send us an email at, introducing yourself and letting us know why you would like to join the Noël Caleb Apprentice Search 2012/13. This is a 10 hours’ lesson and you’ll have fun doing lots of exciting stuff you’ll never imagined, for a fashion label.

Through this Apprentice Search, we would like to find the most outstanding Apprentice, and lots of opportunities will be given to him/ her.

Our next class will be next week, Wed 14 Nov at 7.30pm. It will be yet another exciting night, we’re sure!

Noël Caleb Apprentice Search 2012/13

Have you ever wondered how it is like to work for a fashion label?

What goes on behind the creation of such beautiful pieces?

Do you want to be led into this enchanting world of fashion by given a shot in working for a fashion label?

If your answer is YES, you’re the one we are looking for! Wait no more and join the Noël Caleb Apprentice Search today.

The Noël Caleb Apprentice Search is now on! Under this Apprentice Search programme, you will be trained under Noël Caleb for a minimum of 10 hours.

In which, you will learn the many aspects of  a fashion label which includes styling, visual merchandising as wellas the organization of a fashion show. The programme will equip  you with skills on the styling of people with different body shapes, the nits and grits of visual merchandising (in a superstore!) as well as be able to witness the organization of a fashion show and many more.

If time is of a concern to you, do not worry because this programme is specially catered for you to organize your own training. The flexibility of the programme enables you to decide on your time and date of training so as to cater to your schedule and allow for you to work within your most comfortable time period.

So, what are you waiting for? This is the perfect opportunity for you to experience the joy of working under a fashion label.

Especially so that it’s 14 days’ countdown to us being at a Superstore in Orchard Road, and 39 days’ countdown to our X’mas Party cum Fashion Show. Can’t have a better timing to end the year with a spectacular experience.

So, sign up now and come on down to our very first lesson on Tuesday, 6 November 2012 at 7.30pm. Do not worry if you are unable to make it for our first lesson, you can always join us the next time round. Wait no further and send in those emails to to sign up to be our apprentice today!

In the email, do introduce yourself and share what/ why you wish to join the Noël Caleb Apprentice Search 2012/13.

We hope to see you soon! You’re sure to get an amazing experience to end the year with!

Noël Caleb Photography Contest 2012

The long awaited results for the Noël Caleb Photography Contest 2012 is finally out! It has been a really wonderful experience for us. We feel extremely privileged to be able to witness such captivating works from the participating photographers. Hence, we would like to sincerely thank all the photographers for their participation in this contest. Also, thank you to all our lovely supporters for voting for your favorite photographers as well.

All of you must be really excited to find out who the winner of the contest is. It was really a tough decision as all the participants were equally talented. However, after much deliberation and the collation of the votes on our Facebook page, our Asia’s Next Big Photographer has emerged. We are proud to announce that Michel Tay is the winner of the Noël Caleb Photography Contest 2012! Congratulations Michel Tay!

Michel Tay is a Singapore Fashion and Commercial photographer who has established a name for himself worldwide. He has worked with numerous renowned companies like Juice Magazine, Female Brides Magazine as well as Nike to name a few. Therefore, we are pleased to present to you the works of Michel Tay, Asia’s Next Big Photographer.

“She Came, She Sinned. She Left.”

Isn’t his work just simply beautiful? Keep a look out for Michel Tay, the rising star who is extremely talented and passionate. We would like to congratulate Michel Tay once again for being the winner of Noël Caleb Photography Contest 2012. Michel will be working with Noël Caleb on our next collection campaign photography. We can’t hide our excitement!

Stay tuned for more exciting events upcoming.

Shhh… did you hear that we’re starting a Noël Caleb Apprentice Search? More details to be released soon!!

Samuel Woo: Finalist Four – Noël Caleb Photography Contest 2012

Last but definitely not the least, we present to you, Samuel Woo, the fourth finalist of the Noël Caleb Photography Contest 2012.

Samuel is a graduate of NTU’s School of Art, Design and Media, having completed a Bachelor of Fine Arts in Photography and Digital Media with Honors. He brings with him several years of experience working as a Graphic Designer, Photographer and Art Director on various individual and corporate projects.

He has also exhibited his photographs and performance art pieces at several prestigious shows over the years.

As Samuel says in his own words – “My work revolves around questioning the values of a fixed identity in the (post) postmodern world today, from defining self through self, defining self through the other and defining self through the environment.”

Samuel uses and hybridizes a variety of media – photography, painting, performance art, etc, not only to challenge himself technically but also to mirror the blurring of boundaries between artistic practices today, following an innate impulse to create novel experiences in understanding art.

You can check out Samuel’s website to see more of his cutting-edge work.

Well, now that you have met all four finalists, you must be really curious to see their editorial fashion spreads for our latest collection ‘Garden of Eden’.

You only have to wait a few more hours 🙂

Tomorrow, we will reveal their artistic creations for Noël Caleb on our Facebook page.

You will have one week to vote for your favorite photographer. Remember, your votes will have 60% weightage in the final choice of the winner so each vote will be really important for our finalists.

The winner of the Noël Caleb Photography Contest 2012 will get an opportunity to showcase their talent on a global scale by creating an editorial fashion spread for Noël Caleb in our next campaign.

But all that comes later.

Right now, we are super excited about tomorrow 🙂

See you on our Facebook page!

Ross Velantine Errol: Finalist Three – Noël Caleb Photography Contest 2012

Presenting Ross Velantine Errol, visual artist par excellence and the third finalist of the Noël Caleb Photography Contest 2012.

Ross is an extremely versatile photographer whose portfolio includes a wide range of subjects, shot in several countries across the region such as Malaysia, Indonesia, Thailand, Vietnam, Myanmar and Cambodia apart from Singapore.

He is renowned for his excellent use and control of natural light, which makes the object of the photograph look stunning yet natural.

Before establishing himself as a full-time photographer, Ross was at the helm of many award-winning Food & Beverage (F&B) establishments as part of their management team.

Maybe that explains his stunning F&B photography 🙂

Be it food, still life, portraiture or events, Ross excels at it all. His process of capturing moments through a story-telling approach not only make his works unique, but very personal as well. Moreover, his amiable personality makes him an absolute joy to work with.

You can check out his amazing portfolio in detail at his site, Velantine Photography.

We are quite sure his editorial shoot for our Garden of Eden collection will be quite stunning as well.

But will he win?

There is only one way to find out 🙂

Check out our Facebook page on 8 Oct to see his visual spread for Noël Caleb and vote for him.

Tomorrow, you will meet our last finalist – Samuel Woo.

Jiayun Zhu: Finalist Two – Noël Caleb Photography Contest 2012

Meet Jiayun Zhu, better known as Una – the second finalist of the Noël Caleb Photography Contest 2012.

Una is an upcoming photographer from Shanghai, China who is currently studying in Singapore. While she is relatively young (only 18!!!) and new to the world of photography, we think she has serious talent and displays terrific potential.

See for yourself!

Her love for photography comes across clearly through her pictures. She sees beauty everywhere and in everything, an essential quality of any gifted photographer. Her specialty is portraiture.

Fashion is a passion for her so it’s not surprising that she is the founder of the popular street-style blog Singapore Street Snap.

She uses two cameras even while shooting street-style photographs – a digital camera and a film camera.

Now, that’s some serious commitment 🙂

Given the strong female imagery in her photographs and her unique fashion style, we are very excited to see Una’s interpretation of Eve using our latest collection – Garden of Eden.

So mark your calendars for 8 Oct when we will be showcasing Una’s creative spread for Noël Caleb on our Facebook page.

Be sure to vote for her if you want to crown her the winner.

Well, that’s two finalists done and two more to go 🙂

Tomorrow, you will meet our third finalist – Ross Velantine Errol.

Announcing Noël Caleb workshop: How to Start a Fashion Business + T-shirt competition + roundup of Blueprint Singapore

Our latest collection Garden of Eden lookbook, displayed at the Blueprint tradeshow

We’ve all been so busy here at Noël Caleb and we have so much to tell you about our latest news!

Many have been wondering about how our one-year-old label has been very successful, collecting over 4000 facebook fans, launching 4 collection and countless events and contests.

We at Noël Caleb are keen to share the love – and the advice – on how we did it. Whether you’re a start up fashion business or you’re thinking of launching one, Noel Caleb is offering an insider workshop to help you succeed.

On the 29th of May, we are conducting a workshop on how to start a fashion business – the Noël Caleb way – at our newly launched subsidiary LOUNGE @ CHIJMES by The Color Palette, from 7-9 pm.

Places are limited so hurry up and RSVP your place by emailing us on If you’re a Noel Caleb fan, you get a promo price at S$150 (Net price S$500 for public) and you can bring in a guest FOC too!

Our second exciting news is announcing our T-shirt competition of which theme is ‘Singapore inspires me’. You don’t have to be a fashion designer to enter this one so just get your creativity going and start doodling! Entries deadline in the coming Friday, 25th of May.  After voting, the winner gets his/her designs printed and will appear in a magazine. How cool is that?

Last but not least we wanted to share with you our delight for the success at last week’s Blueprint tradeshow and emporium. The tradeshow was very fruitful and thanks to everyone – especially our fans – who dropped by the Noël Caleb booth, our emporium shopping event was a success! Here are few pictures of out booth, featuring our yet-to-launch collection Garden of Eden!

Noel Caleb booth at Blueprint

We will post pictures of our upcoming collection and share more about behind-the-scenes of the photoshoot soon.

Meanwhile, it’s 2 more days to our happening Fashion Business workshop and Tshirt Design competition. Keep your RSVP and entries coming, everyone!